Pre-order for “New Avatar” by Kelela on purple vinyl

"My origin story as a songwriter and artist set the context for the catharsis I experienced while making new avatar. I wrote my very first songs in a punk house. The indie scene I was part of provided me with an outlet for genre-defying experiments that illuminated intersections I was hearing in my head. We didn't spend tons of time on songs cuz the kids in that scene didn't care about nailing it. It was (lowkey) about messing up, giving 0 f***s and dismantling the need to be perfect in the first place. It took the pressure off and allowed my first vision of myself to blossom. I used a similar approach with this body of work - moving through with a lot of intention while capturing the freedom and spontaneity that inspired my inception as an artist.

What you're getting with this album is another facet of my world expressed with a new level of conviction, sometimes in the form of love+devotion and other times in the form of rage."- Kelela

EXPECTED RELEASE DATE: 7/10/26.

PRE-ORDER DISCLAIMER: Release dates are tentative and often get pushed back or cancelled by the labels. We try 100% to get you what you order, but there are times when we aren’t allotted enough of the item to fill all of the orders (and usually we won’t know this until the week of the release). In this case we will contact you as soon as we are aware that the order can’t be fulfilled. Special limited/indie exclusive releases can be ordered in multiples, but we can’t guarantee that we will be able to fill more than one copy of each said release.

Pre-orders are essentially “special orders”. This means if you place a pre-order, we are ordering it specially for you (many items we have up for pre-order are not items we carry in our store, and those that we do, we are ordering EXTRA copies to fill your pre-orders). Because of this, we cannot do cancellations or refunds after the pre-ordering time period has ended.